The Innovation For More Effective B2B Verbal Communication
The most Over-looked & Under-developed sales skill in the world is keeping way too many Sellers from:
Unprecedented Sales Results
Submitting Accurate Forecasts
Freakishly Great Negotiations
Building Bodacious Pipelines
Being A Phenomenal Qualifier
Access To Critical Executives
Enjoying Peaceful Nights Sleep
Asking More Effective Questions Is A Critical Sales Competency, Perhaps The Most Critical !
"One of the things I loved about this book was how it seems to have something for everyone. Sellers new to the profession (or Millennials new to the world of selling) will get a lot of information that can change the trajectory of their sales or management career.
Even 25 year "Veterans" like myself will also find a lot of value, ranging from the simple (new questions that spark a great idea) to the more complex (for me that was Bobby's point around, "it's easier to change someones thinking, than to change how they feel about something.") Enjoy the read!
Thomas C. Martin
Former President, North America, Miller Heiman, Inc.
"The difference between knowledge and intelligence...
one provides the right answer and the other the right question"